How to Use 3D Technology as a Business Presentation Tool

For years, businesses have been using the infamous PowerPoint for client presentations. This legendary tool is practical, accessible, and easy to use. But, if you want to up your game, consider doing a 3D business presentation.

Conducting a 3D business presentation is a relatively new phenomenon, and a lot of companies are familiarising themselves with this. Some find it very useful, especially when they’re trying to sell significant investments like real estate or an end-to-end interior design service. It helps impress the clients.

Not everyone gets impressed though. A lot of people are turned off by low-quality and lagging visuals. Using 3D is impractical if the technology doesn’t perform up to your standards.

We, in VIZ360, want to help you harness the power of 3D technology and present to your clients like never before. Here are our top five practical tips for an outstanding 3D business presentation:

1. Prepare two set-ups. One office, one mobile

If you are serious about conducting 3D business presentations, you need to have an office set-up and mobile equipment.

Here’s a video of our director, Mark Deacon, presenting the ideal set-up in your office:

Feel free to personalise your own office set-up. Invest in high-quality equipment to improve customer experience. Make sure that the space is ergonomic, so the client and the presenter are comfortable during the meeting.

If your clients can’t come to your office, you need to bring the presentation to them. This is why you need a mobile kit. In one of our previous blogs, we discussed how to pack a mobile backpack filled with everything you need to conduct a 3D business presentation. You can read the blog here.

Based on our experience, 80% of client meetings take place outside the office. It is crucial to invest in top of the line gadgets (laptops, VR headsets, controllers, etc.). When you have reliable gadgets, you can easily take your business with you wherever you go.

2. Bring a portable Wi-Fi router

A lot of offices and establishments have internet connections, but not all of them are reliable. It is best to bring your own portable Wi-Fi with you. This way, you can continue your 3D business presentation when the place’s internet connection is intermittent.

3. Treat every meeting as your client’s first

The technology is available for a while now, but not everyone has experienced using it. It might be your client’s first time and they might be looking forward to your 3D business presentation, so try to impress them. Guide them through the entire process, allow them to explore the 3D environment, and let them immerse themselves in the experience of a lifetime.

In VIZ360, you have two ways of viewing the 3D environment. You can use any touch screen flat screen device (laptop, desktop computer, mobile phone, television, etc.). This is easy and intuitive. You can also view the 3D environment using a VR headset. This one is easy but tricky for first-timers, so you need to guide your clients from start to finish.

Here are a few things you can do:

  1. Advise against sudden movements to make the immersive 3D environment more realistic. This is to avoid motion sickness.
  2. Instruct them where to look: left, right, up, then down.
  3. Help them navigate the immersive 3D environment by clicking specific hotspots, then interact with the client as you describe what they see.
  4. Ask them if they feel uneasy, nauseous, or queasy from time to time. If they do, tell them to close their eyes and take the headset off.

Motion sickness is a concern when conducting 3D business presentations, but you can help your clients avoid this by investing in high-quality visuals with no lags.

Extra tip: Sanitise your VR headset before and after the business presentation

It might seem self-explanatory, but this is worth mentioning to ensure hygiene.

Before and after every meeting, don’t forget to disinfect your VR headsets and controllers. A quick wipe will remove the dirt and grime. Use anti-bacterial wipes to kill microorganisms and prevent the spread of diseases.

This is a simple task, but it shows how much you care about your clients. They know that the VR headsets you used are passed around from one client to another. It’s nice when they know you sanitise the headset before and after it is used.

Present like never before

These practical tips that can help you conduct a successful 3D business presentation. These will give you confidence to show up to your client and present your company and your services.

Here at VIZ360, we strive to produce excellent 3D visuals that you can use to market and sell your services. We can help you create world-class visuals that your clients can enjoy. Tell us how we can help you and your business. Email us or send an inquiry via Youtube, Facebook, or LinkedIn.