Most real estate agents use online listings and photo slideshows to sell a home. It works, but the property looks flat when viewed in 2D, which fails to convince a buyer to invest. Sometimes, the process is tedious, tiring, and stressful. Real estate agents see a lower return on investment when the process drags too long. To boost ROI, savvy agents integrate augmented and virtual reality in their practice. AR and VR in real estate help speed up the closing process.
Because home buyers understand the property better when they view the property using AR and VR, the use of these immersive technologies are the new standard in the real estate industry.
In this blog, we discuss the proofs that make AR and VR in real estate the new industry standard and why you should embrace AR and VR technology now.
Your real estate business must picture what it is like to be in your client’s shoes. That way, you can convince them to purchase without selling the property hard.
Buying a home isn’t an overnight decision.
For most people, buying a property is the largest purchase that they will make in their lifetime. That, plus the skyrocketing costs of properties give so much pressure to prospective new homeowners.
The average price of homes will continue to increase. Costs will double or triple, depending on the state or neighbourhood.
As a real estate agent, there is very little you can do to control those fluctuating prices.
What you can do is assure your clients that they are making a smart investment. Show them that the property suits their lifestyles from the moment they found your listing. Make open houses digital and accessible anytime and anywhere.
With that, here are the proofs that using AR and VR in real estate is the new industry standard:
1. VR Open Houses
From here, try to put yourself in the shoes of your clients.
Your clients are house hunting, and they want to see every ideal property they found online. As a real estate agent, you know that visiting an extensive list of properties is time-consuming and requires a lot of energy.
VR’s unique selling point is its ability to transport users in the property and experience it like they are there in person. With hyper-realistic VR, your clients can tour one or more properties remotely and narrow down the selection.
Two different home buyers inspecting a property’s breathtaking view in virtual reality.
Using hyper-realistic VR, a real estate agent can accommodate more than one client per minute. Hundreds of prospects can look into the property at the same time. Only interested buyers will request another appointment.
In general, VR makes the process of buying a house shorter and more efficient for both parties.
2. Use VR and AR to Curate an On-Site Tour
VR enables your clients to add or change the interior design of a property. Customisation allows them to see the possibilities of a home. The home buying experience, despite digital, feels more personal. The process becomes more attractive and enticing to home buyers.
Explore this VR environment using your phone or computer, as an example. See how the layered computer graphics enhanced this virtual tour:
Instead of immersing your clients in an empty apartment, introduce another digital layer of design elements that bring life to the VR environment. It’s like staging the property but in a more sustainable and more cost-efficient way.
If you want to add digital elements into real-world environments, you need the help of AR specialists. Tell us about your project here.
3. Use AR and VR to establish a stronger connection with the client
Buying a home is an emotional experience for your clients. It is a lifelong investment that will house their fondest memories. They think about spending summer days in the indoor-outdoor areas. They look forward to toasty living areas and bedrooms during winter here.
Many of the real estate agents we know tell us how effective emotional selling is. With the right words and visuals, your clients will visualise what it’s like to live in a home.
AR and VR enable clients to see the property remotely before and after the physical on-site visit. That feature allows clients to look back and visit the property they like, which fosters a greater emotional connection. The more they can see themselves living in the house, the higher the chances they’ll purchase the property.
4. AR and VR in real estate is a business booster
AR and VR technology elevates the kind of service that the real estate agent provides.
The reality is, home buyers also choose their agent. They can easily switch to an agent who provides better service and lets them try the latest technological advancements.
To stay ahead of the competition, embrace VR and AR technology. Use it to improve your workflow and the sales process. When you provide the best possible customer experiences, you will attract more clients (think of referrals!)
5. Use VR to improve listings and website content
Most homebuyers look for properties online. So, a real estate business must have an influential digital presence. AR and VR content, when used the right way, can attract more clients to your business.
The first thing you can do is embed the VR experience on a landing page.
Many real estate businesses have already been doing this to communicate their services in a better way. Incorporating a VR experience onto your website makes it interactive. It engages your prospects to your business.
When VR is used as the hero of a landing page, you bring more attention to the property listing.
For real estate agents in an event and mall kiosks, consider using on-site VR and AR experiences a crowd magnet. Think of it as a substitute to brochures. Instead of handing out papers, give them a one-of-a-kind experience. It’s a combination of traditional and modern sales practices that work.
AR and VR in real estate is the best practice, the new standard
As VR and AR technology becomes less expensive and easier to access, it becomes a norm in the real estate industry. Right now, it improves the sales process by saving time touring houses and engaging prospects who look at your listings. In the future, a more powerful AR and VR technology will make the home buying experience more seamless and hassle-free. It will be great for the entire real estate industry.
Here at VIZ360, we strive to provide excellent VR products and services and customer service. If you want to look at our previous projects, click here. To inquire about the right VR product for you, send us a message.