Many businesses already reap huge benefits from virtual reality. This technology is a revenue generator, especially when you have integrated it perfectly into your business. Here are the five uses of virtual reality that makes sense for businesses across different industries. Read and see if any of these applications suit your company:
Let customers ‘try before they buy’
The try before you buy option is not new, especially for companies who manufactures and sells products. It’s around for a while now and it plays an important part in the decision-making process of a consumer.
Unfortunately, not all businesses have the means and the resources to send a product or a sample over to a customer and wait whether they’re going to buy.
How VR can help you:
Since a lot of customers demand to try a product before they buy it, your business needs to come up with creative ways for people to ‘experience’ it online. Virtual reality enables your business to promote your products in a way that’s close to physically touching it.
Here are some of the businesses who have done it:
The beauty brand L’Oréal launched their Makeup Genius app which allows their customers to virtually see and try on their makeup products. Their app is powered by both virtual and augmented reality.
In selected US states, retail company Lowe’s Home Improvement store enables their customers to design their perfect bathroom and kitchen using virtual versions of the products they sell. Then, their salesman immerses the customer in their design using a Google Cardboard headset. When satisfied, the customer has an option to purchase the products and items he/she used in the virtual world.
Called Holoroom How-To, this VR experience let homeowners practice DIY stuff like painting the walls, laying tiles, carpeting, etc.
Did you know?
Netizens go to Youtube to watch other people’s reviews about a product they want to buy before buying it. They prefer watching videos instead of reading blog posts. It means that people want to experience a product in ways that words can’t convey. But, not everyone is convinced since an online video review could be a paid advertisement.
Unlike watching a Youtube video, virtual reality allows your customers to explore the product on their own and to have unbiased thoughts about it. When they genuinely like a product, there’s a high chance of them purchasing it.
Introduce new gadgets
If your business is about manufacturing gaming devices, you’re in luck. Virtual reality offers your business an opportunity to create new devices for immersive video gaming. You can design specialized accessories for VR games and be at the forefront of this technology.
Here are some ideas worth pondering about:
VR gloves that work better than a controller since it captures the exact motion of your hands. Think of a lightweight and comfortable glove that allow you to throw, grab, pick, stack, and draw naturally in the virtual world.
VR footwear which tracks your foot and lower body movements. Consider a footwear that keeps you safe from slipping and bumping into something while you’re immersed in the virtual world.
Don’t feel discouraged even if some bigger companies already have prototypes of these devices. Strive to reach or go beyond what they achieved. Also, get creative, research, and develop more futuristic devices Hire the best people and form your A-Team. Plan your project well and execute properly.
Promote an exciting tourism experience
If you run a tour business, promote your private tours using a virtual experience. Think of 360-degree photos and films of exciting activities that showcase what travellers can do in a certain place. Use these as teasers and promotional videos — like a try before you book option.
Or, you can curate a VR trip which you can sell to people who can’t travel due to several reasons. Maybe it’s too expensive and travel isn’t a priority at the moment. Perhaps the location is too far away or too dangerous (e.g Antartica, Amazon, Iceland etc). Or, they have physical impairments or disabilities that limit their ability to travel.
Not all people can take a vacation when they feel like it. What you can do is offer them a VR trip which immerses them in their dream holiday for a short period of time. VR trips help people de-stress without leaving their homes or taking leave from their jobs.
If you own hotels, lodging, or restaurants, use VR to promote your establishment to travellers. These 360-degree content help convince travellers to book a room and persuade them to visit your restaurant.
Establish a new and effective sales strategy
The automotive industry uses VR everywhere from designing their cars, test driving their latest models, and selling it to people. VR attracts car buyers and makes their dealership experience more memorable. With VR, a car salesperson doesn’t need to apply hard selling techniques. The VR experience does the persuasion.
Did you know?
Audi offers a VR experience which allows their clients to customise their car and explore every angle of it in detail. Forbes reported that their VR experience increased new car sales by 60-70% in Europe alone. About 75% of their buyers this year are first-time car owners. And, 50% of them bought the car without asking for a physical test drive.
Make eLearning more immersive
Virtual reality powers up and enhances education and training programs. If you own training centres or simply want to train your workers for the job, consider using virtual reality learning simulations. VR is an immersive tool for hands-on training.
Here are some examples of how other businesses use VR for training:
In Houston, Texas, people training to become HVAC technicians go to the Training Center of Air Conditioning and Heating where instructors use VR software to teach them. It’s a ‘laboratory’ where trainees go through HVAC eLearning lesson to complete their full technician course. In the end, there is a simulation test which they need to pass.
Flight schools use realistic VR flight test simulations to train their aviation students. They put students inside a virtual, realistic-looking cockpit. The students must take off, fly, and land the aircraft smoothly.
More and more industries use virtual reality to train their workers. Medical students use VR to study the human body, surgical interns use it to study previous surgeries, and engineers use it to test their work.
Did you know?
Goldman Sachs predicts that the VR experience software market could reach $35 billion by 2025.
There’s more to come
Virtual reality overlaps with a different new era of technologies like the Internet of Things (IoT), robotics, drones, 3D printing, artificial intelligence, and blockchain. The convergence of these technologies will create more business opportunities in the future.