Right now, businesses are investing in their own VR experiential marketing strategy. This is a powerful marriage of the hottest immersive technology and a growing marketing trend. We are facing an exploding demand for it.
So, how does VR Experiential Marketing work
To better understand, let’s break it down into terminologies we understand.
Experiential marketing is a growing trend where you market your business’ products or services through giving experiences that engage your customers on a deeper level. The experiences explain the value of what you sell to your customers. It usually ends up with them trusting, believing, and buying from you. It’s that effective!
This works because the people with the most spending power today value experiences over material things. In fact, recent studies show that 72% of millennials would pay more for experiences rather than physical items.
In that case, virtual reality and experiential marketing is a match made in heaven.
Virtual Reality is a tool that marketers may use to immerse their potential clients in a branded, life-life environment. It’s an awesome, memorable experience. They may program it to maximise the user’s engagement with a brand, to build a strong emotional connection with the customer. This experience affects a person’s purchasing decisions in the future.
Most of today’s VR materials are for the experiential marketing space. Here are five of the most effective VR Experiential Marketing Strategies for today’s businesses.
1. Create your business’ VR sales material
Any business in any industry is free to use VR to enhance their sales process. When you have your own VR material, you have complete control of how you use it.
This requires both creative and technical skills. If you don’t have an in-house team who can help you create your own VR sales material, we strongly recommend that you outsource from a visualisation company.
Look for a provider who will:
✅ Provide you with a VR material that’s customisable. It is important that you have the freedom to put the call to actions that you want.
✅ Give you a material that’s flexible and shareable online. It is vital that you have a VR material which you can take to your booth in different events and you can share on various social media channels.
✅ Pledge you their service. Not just anybody who knows how to program VR environments but refuses to work closely with you.
2. Embed your VR experience on your website
We highly recommend that you embed your VR content on a landing page that you promote via Google AdWords or Facebook Ads.
When you embed your VR material on your website, you get to monitor its performance. Dynamic heatmaps show you where your site visitors click and how long they stay on the web page.
A little warning. Always make sure that your virtual display viewer works and is compatible with almost all devices and browsers.
Remember, the more people who can see your VR material, the more people you engage and mould into your customers.
3. Promote your VR material
Paid advertisements help you reach your target audience faster. Launch your own VR campaign. Show your 360-degree content to the world and let it do its magic. 🙂
The only downside of this is that you have to shell extra money for advertising. The costs vary too, so plan this one properly. Make sure that every penny is worth it.
4. Share your VR content on social media
If you have 360-degree photos and videos to share, upload it on social media! Netizens like this type of content and these stand out against the regular images and videos.
At the time of writing, only Facebook and Youtube are the top social media platforms that support 360-degree content.
5. Send an email with VR content
Show your VR material to your existing fan base and followers. Deliver it straight to their inbox. If they missed your FB post, they won’t miss this!
Now that you know the basics, it’s time to act now. Start from creating your own VR material, then share/promote it on different online channels.