Every year, more builders and property developers are making immersive technology a part of their daily workflow. They’re embracing VR solutions because they deliver a strong return on investment.
How can VR help return investment?
- Clients comprehend the design better, especially as VR offers true-to-scale walk-throughs of properties.
- A more accurate visualisation makes your brand more trustworthy. Maximising VR technology also makes you an industry leader.
- VR increases online engagement which increases conversion of leads and in-turn, equals more sales.
There are many VR solutions available on the market, but not all of them suit the needs of builders and property developers.
To make sure you get the most out of your VR hardware investment we’ve outlined the most important questions you should ask when you’re searching for the right one.
Can it showcase large, complex projects?
The VR solution you choose should represent your project – no matter how small, big or complex it is.
Now’s the time to look at the people developing your VR environment. Make sure they have your drawings and the entire plan before converting anything into VR. VR creators with an architecture and design background will be useful to your team. They can help you refine designs and make sure the plans are well-coordinated for translation to VR.
Is the VR solution true-to-scale?
The VR experience will be engaging and useful if it’s true to scale. Immersive walkthroughs are lifelike if the scale is 1:1 – anything different to this and the experience won’t be a correct representation of your plans.
Is the VR experience comfortable?
VR technology gets better every day. It’s crucial to choose a solution that won’t cause motion sickness and is comfortable to wear.
To avoid an experience that makes people nauseous and dizzy, your VR solution should run at 90 frames per second. If it’s lower than that, the user will have a disoriented VR experience.
Does it import every element of a 3D model into VR?
VR helps to engage your client throughout the design process. This means you need to translate furniture pieces, fixtures, fittings, tiles, flooring, wall colours, designs, decorations and other textured elements in real-time. To ensure that this works, choose a VR solution that imports every metadata property of an item’s 3D model into VR.
Does it load quickly?
VR is one of the reasons why clients will be excited to work with your business. If you present them with slow loading VR material, they’re likely to lose interest.
To avoid this, make sure that your VR solution begins in seconds. With faster loading times, your clients will be more motivated to engage with your VR experience as the project progresses.
Is it user-friendly?
You should choose a VR solution that anyone can use – including you, your team and your clients (no matter how tech-savvy they may or may not be).
Before you integrate VR into your business, test it within the company. Make sure the user experience feels natural and is easy to master. If it helps, create a short and sweet tutorial before the actual immersion (like a game for first-time users).
Is it scalable?
VR is a flexible business solution. It’s important to understand that VR is not just used for acquiring more clients. It also improves the workflow within your organization. Your design, construction, marketing and sales teams can use it. When your VR solution is easy to implement across multiple teams, everyone can use the opportunities that this technology brings.
Can you use it to make collaboration easier?
A solo VR experience is useful, but your clients usually don’t decide on your product on their own. There are usually other stakeholders. Some could be far away from you or unable to meet in person.
Your VR solution should help you communicate with your remote clients conveniently. Present VR that runs on a smartphone, tablet, PC or computer. Make sure it’s accessible anytime and anywhere. Using VR to collaborate saves money and cuts out a great deal of travel and miscommunication.
Does it work on standalone VR headsets?
In 2018 and 2019, standalone VR entered the market. Featuring no wires, users can take it wherever they go. This has enabled millions of people to jump into the virtual world immediately.
If you’re going to invest in a VR solution, make sure it works on this type of headset. It’s only a matter of time before a billion people worldwide will use it daily (including your clients).
Have you found the ideal VR solutions for you?
There are many factors to consider when choosing VR solutions as a builder and property developer. You should invest in one that’s fast, reliable, convenient, and comfortable to use.
Consider VIZ360’s virtual tours – one of the best and most affordable VR solutions on the market. Our team of VR pros can help you develop yours from the ground up. Click here to start a project with us.