What did we learn about the future of 3D visualisation in Architecture after following technology experts?

Here in VIZ360, we never stop learning and innovating our 3D visualisation services to serve our clients better. One thing we do is follow the most influential technology experts, world-renown founders and executives in 3D visualisation in Architecture. We believe that their predictions and insights will be fascinating, especially for architecture, design, and construction businesses who are thinking of embracing 3D virtual solutions today.

These are the main focuses of this blog:

  1. How 3D visualisation improves architecture 
  2. What are the downsides of embracing this technology and how designers and businesses overcome each one
  3.  What predictions excite us in the future

We believe these core ideas will make you understand the value of adopting this technology early, plus everything that lies ahead for the businesses that do.

Let’s start:

How 3D visualisation improves architecture

Three-dimensional media in 1:1 scale improves the design process 

A lot of architecture firms and freelance architects already use BIM and 3D rendering, but still present designs in two dimensions. If they want to give their clients an idea of how the structure looks in real life, they build tiny scale models. The problem? It doesn’t give the client a lot of details and doesn’t allow them to explore the space from the inside. They are only spectators there.

Here’s when immersive, interactive 3D virtual tours come in and become a game changer. 

Adding a new dimension changes and improves the design process. It is easier to get a sense of space when you immerse yourself in a virtual environment on a 1:1 scale.

3D virtual solutions help designers get more emotional response from clients

Another shared comment is how 3D virtual solutions help improve the working relationship between designers and their clients. 

Most architects and designers admit how difficult it is to convey their vision and design ideas to their clients. The traditional process is prone to misunderstanding because there is no guarantee that the architect’s vision and the client’s imagination are the same. Most of the time, the client makes an uncomfortable leap of faith, then gets disappointed because the final product did not meet their expectations. 

Mishaps like this rarely happens when 3D visualisation is part of the design process. Presenting the client’s dream project in 3D gives them a much better understanding of the space. Able to see and explore the design, the client gets more involved and engaged in the process. The visuals enable stakeholders to communicate properly to each other. Clients give more valuable feedback and emotional responses that help the designers improve their work. 

It improves the client’s understanding of the design

Architecture, as we know it, is difficult to translate in a photograph. Immersive 3D virtual solutions enable clients to walk through, zoom in, and focus on their points of interest. They are able to wander in, out, and around the structure and discover it themselves. 

Offering 3D virtual solutions too early

One of the most common mistakes of designers is incorporating this technology early in the discussion with their clients. Immersive and interactive 3D visualisation can stir conversations and excite the client, removing the focus on the most important things. 

Use 3D visualisation after the BIM stage, when it’s time to review the design and to finalise design elements before construction.

Investing in poor quality 3D virtual solutions 

There are architecture firms that invest in this kind of technology — but the quality of the visuals are very low. 

Some use a black and white 3D virtual solution that is so plain, it showcases an unfinished design. It doesn’t show any colour or texture at all. Based on experience, this confuses the client and they can’t be left alone because they don’t know what to do. 

Some firms also settle for poor-quality, lagging 3D visuals. If you ask us, we think this is a bad investment and a waste of resources. 

It is okay for drawings and sketches to be imperfect. Things like 3D virtual solutions, on the other hand, should show the client how the designs look in real life. It is the tool that should help them polish the design before construction. 

What lies in the future?

3D images will be incorporated in real world images and will be extremely useful on site

In the future, 3D technology will be highly useful for architects and builders in construction sites, from checking a wide range of information to applying correct changes/updates on site. 

The ability for architects to design directly in 3D environments 

Another development that experts foresee is the ability to design directly in immersive 3D environments, and this process will be integrated into the work of architects and designers of the future. 

Seamless navigation in 3D environments 

Synchronizing our real-world movements inside 3D environments is one of the possibilities that tech experts see in the near future. It is already possible to navigate the virtual world using controllers, but the experience still feels disjointed. Every year at CES, we see plenty of gadgets that promise to give us the ability to move naturally in the digital world. There are VR headsets with powerful eye-tracking technology, gloves that could replace hand controllers, shoes that allow us to walk and run in virtual environments, and more. 


Great architecture firms and even skilled sole traders should always look for inside information on what’s to come in their field, so they can embrace it first and get competitive advantage. 

We hope these insights from various thought leaders, executives of the biggest tech companies, and experts from the field of 3D imaging and architecture makes you think of the present and the future, and how to improve the services of your architecture business. 

If you want to get started with your 3D content, schedule a free consultation with our business development partners. They are the best people to talk to if you want to know how to harness the power of 3D virtual solutions. Schedule a consultation here

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