Majority of architects and designers today recognise interactive 3D architectural visualisations as the most powerful tool to present their work. The effect of it on your clients is not the same as showing drawings and sketches. These excite your clients on a whole new level. They feel more connected to the design as they walk through the house’s exterior and interior spaces. Interactivity keeps them engaged. The more involved they are, the easier it is for you to seal the deal.
However, making 3D architectural visualisations on your own requires lots of time, effort, money, and talent. A lot of design firms find it challenging to make these on their own.
This makes the partnership with a 3D architectural visualisation company a wise decision. Outsourcing work from the experts eliminates all your worries because they already have the talent and technology to produce immersive 3D environments. All you need to settle is the budget. Sadly, the costs also discourage a lot of design firms.
Creating 3D architectural visualisations is a worthy investment. But, there are a number of ways your firm can optimize the costs of producing one. Here are some of the sure-fire way to cut costs:
Tip 1: Prepare a detailed project brief and follow it
Almost all 3D artists request the technical architectural drawings of the project before the work begins. But, for them to translate the drawings better, they need to read a detailed design brief. Provide the artist with this to avoid errors and miscommunication. You will avoid paying extra fees when there’s less corrections in the process.
A good design brief contains all the essential information about the project, especially the building type. Is it a residential real estate property or a commercial space? Where do you plan to build the structure? What does the surroundings look like?
Then, guide the artist on the ideal sequence of the scenes. What should the viewer see first? What are the scenes and views you want to highlight? How are they going to teleport from one point to another?
Of course, tell the artist the purpose of creating this 3D architectural visualisation. Who is your target audience? What do you want your viewers to feel when immersed in this interactive 3D environment? Answer these questions so your designer can provide visual references to achieve your goal.
In addition, indicate the required elements of post production such as preferred background music, labels, voiceover, pop-ups, and more.
A detailed project brief helps the artists create breathtaking 3D virtual environments that match your needs and wants. You will spend time preparing this document at first, but that is better than going through multiple unnecessary revisions.
Tip 2: Show what’s important
When immersed in an interactive 3D 360-degree environment, some of the viewers get lost because of their amazement. They forget the reason why they are immersed in the digital world in the first place.
To avoid this, make sure that your 3D architectural visualisations show the building’s design. Make it the star of the show. This way, the viewers will focus on the essence of the 3D presentation.
When the budget is limited, ask your artist to focus on the key points of the presentation. Short but interactive 3D immersive presentations work and deliver positive results as well. If the budget allows, produce a lengthy interactive 3D presentation with the home/building surrounded by beautiful landscapes. Show the structure at different times of the day. Make the presentation jaw-dropping to convince the buyer to invest.
Tip 3: Use ready-made 3D Models in the artist’s library
3D visualization companies usually store copies of 3D models of decorations, furniture, plants, light fixtures, etc. which they used from their previous projects. To cut costs, encourage the artist to use some of the 3D models stored in their library. All they need to do is create a 3D model of your project, then insert the small ready-made 3D items into the scene.
This way, the company doesn’t need to produce 3D models of everything from scratch. This process requires less time and therefore, money.
Specify in your project brief to let the artist know that he/she can use ready-made 3D models in a particular scene/footage.
Tip 4: Ask the artist to use stock videos
Some clients also request cinematic 3D videos with moving people and animals. This is hard and expensive, especially when the artists need to create a 3D video of moving people and animals from scratch. To cut costs, ask the artists if they can utilise chroma key technology instead. This is a challenge because it’s hard to find a video that will fit in the 3D video. Also, most chroma key stock videos are suitable only for frontal footage. But, if they can find stock videos of moving people on a green screen and insert them into the 3D environment seamlessly, then it could work.
Tip 5: Furnish the 3D Studio with materials that can help
Another trick to stay within your budget is to provide the 3D visualization company with 3D CAD models, photos, and aerial videos of the construction site. Send these materials together with the brief, so the 3D artist don’t need to create one from scratch. When you do, you will lighten the load and simplify the work of 3D artists, which can decrease the cost of production.
Tip 6: Avoid rush projects
3D architectural visualisations are not overnight projects. These cost more when you need to rush the production.
Artists schedule their tasks. They can’t postpone the other ongoing projects to accommodate a rush project. When rush projects come in, deadlines become tougher, and artists work extra hours to finish them. Some need to burn the midnight oil and get through sleepless nights.
Rush projects cost more. Give artists time to work on your project to avoid paying extra fees.
In VIZ360, we want you to get the state-of-the-art 3D architectural visualisations without paying extra fees. We hope these six simple tips can help you optimise the costs of producing one.
Need professional 3D architectural visualisation services that can win the hearts and minds of your clients? Talk to us! Let’s create photorealistic 3D materials with a strong impact.