Virtual reality technology disrupts a lot of industries and real estate businesses are the fastest to adapt. Today, there are hundred thousand real estate companies (and counting) who use it to sell residential properties. Now, they use it to make commercial real estate more appealing to buyers.
It is so promising that the companies who don’t tap this immediately might get left behind.
Soon, VR and other forms of immersive technology will become a vital element is real estate marketing. Selling properties using 2D images and plain 3D renders will be obsolete.
If your real estate company is not involved in this in any way or form, then you might fall behind the competition.
Would you use VR or AR to sell commercial real estate?
There is a huge difference between these two immersive technologies.
When you choose virtual reality, you immerse your clients in an interactive computer-generated experience in a digital environment. It incorporates high visual, auditory, and haptic feedback which makes it resemble real life.
Virtual Reality is best used when you already found the property and you’re planning to visualise your dream office design. These are called virtual fit-outs.
Here’s an example of a virtual reality scene of a commercial real estate:
When you choose augmented reality, you allow your clients to see the surrounding world with an extra layer of interactive, digital information.
Recently, the Commercial Real Estate Australia launched an AR application which helps people look for offices for lease or for sale from their current location.
The user only needs to open the app, run the camera, and look out for the ideal property for their business. Every property is geo-tagged and the app’s image detection feature lets you know the exact location of the property.
So far, their app’s database contains about 400 commercial real estate properties from all CBD areas of every capital city in Australia.
Commercial Real Estate Australia also released a counterpart application that’s exclusive for real estate agents.
These cases prove that immersive technology such as virtual and augmented reality fits the real estate industry like a glove. Today’s applications are already jaw-dropping — imagine what it will look like two to five years from now.
It’s time to act now
If you own and run a real estate company, it’s high time to invest in immersive technology. VR and AR are becoming more and more accessible. Industry experts are saying that VR will become mainstream. Also, more and more real estate businesses like you are embracing this technology.
Trust us, you wouldn’t want to be the last to study and integrate this technology into your business.
Interested to create a wonderful VR experience for your real estate business? Contact us.