Are your brochures, flyers, and catalogues not attracting more clients? Is your current marketing and sales strategy not working? Maybe it is time to rethink your business solutions. Perhaps it’s time to transition from showing materials to providing memorable experiences. Virtual reality is the tool to use when you want to deliver immersive experiences that draw people’s attention, engages them, and drives sales. It’s effective — no wonder VR in retail is getting popular.
How VR Enhances Retail Businesses
VR places brands on the most lucrative place on the internet. The technology makes them look more modern and forward-thinking, and a majority of online consumers like that.
Here are the reasons why:
VR engages the client in a deeper way
VR gives customers to interact with the product freely in VR. In the process, they inspect the item and visualise themselves using it. They establish an emotional connection with the product. They start to think of logical reasons to buy it.
It happens when the VR material offers more information about a product in a more memorable way. To convert leads into customers, businesses should a great VR experience first.
VR lets customers try before they buy
Presenting 2D photos are not enough for online customers, which is why they read product reviews. They need to know other people’s experiences with the product before they buy it.
With VR, they don’t need to rely on other people’s feedback. VR allows them to interact with the product before buying. Their own, personal VR experience with the item answers their questions and eliminates any doubts they may have. It reduces the likelihood of becoming unsatisfied customers.
VR is capable of showing product features and specifications. It is even more effective when the VR is realistic. It is like seeing the product in person!
VR makes shopping fun again
A great VR material is immersive and interactive. Interactivity makes the experience more engaging, enjoyable, entertaining, and informative.
Businesses who want to attract more prospects and give them a one-of-a-kind shopping experience must offer VR experiences. Enhanced customer experience is essential in the retail industry. Do this and attract more loyal customers.
“Virtual reality is developing fast and in five to ten years it will be an integrated part of people’s lives. We see that it will play a major role in the future, for instance, it could be used to enable people to try out a variety of home furnishing solutions before buying them” – Jesper Brodin, IKEA Range & Supply Manager
Brands that Embraced VR (and What Happened)
The applications of VR in the retail industry is diverse. It’s nice to see brands get creative in how they integrated VR in their marketing and sales processes. Let’s explore some of them:
CASE A: TOMS Shoes’ VR for their Corporate Social Responsibility Project
TOMS Shoes have One for One program where a customer’s purchase helps people in need. The program provides people with free shoes, sight-saving surgery and medical treatments, prescription glasses, access to potable water, free birth kits, and anti-bullying seminars.
TOMS Shoes used VR to give their customers a sneak peek of the distribution trip. Able to see and experience the giving trip, customers get to understand the impact of purchasing TOMS products.
TOMS Shoe’s VR videos were uploaded to Youtube as well. It helps the company boost its brand awareness. The integration of VR in their marketing campaign is successful, they want to continue using it by doing similar VR projects in the future.
CASE B: Audi’s VR for personalising purchases
Audi incorporated VR in their showrooms to give their clients the ability to customise their purchases. Their showroom is equipped with all Audi car models and a user-friendly interface for easy customisation. Interested buyers can configure their dream car down to the smallest of details in VR.
The car salesman hands the client with a VR headset. The viewers get immersed in a VR space where they can customise the car they want. In VR, the buyers get to see the car in different environments, times of day, and light conditions.
Audi developed VR showrooms to help their dealers communicate with car buyers. They used virtual reality to provide helpful and engaging customer support.
The retail industry moves forward
The retail industry is evolving. More and more brands are embracing virtual reality. They are providing immersive experiences to their customers. They are doing this to move forward, to upgrade their businesses, to bring excitement back in shopping, and to gain loyal customers in the process.
VR is the future of retail. It’s time to embrace it.