How VR Transforms An Architect’s Relationship with Clients

Embracing virtual reality is the latest drift in the residential and commercial architecture industry. VR in architecture improves the design and build process. It enhances communication between the designer and the client. It allows the client to visualise the design in the early stages of the project. Clients get a greater understanding of their investment. These things make VR an asset to an architect’s practice.

Hyper-realistic VR is key to understanding

We’re going to share an observation by one of our clients who runs an architecture company.


Without VR, clients need to look at plans and try to understand the design concepts from there. There was little to zero connection at all. 

When designs are viewed using hyper-realistic VR, clients show more emotional and objective responses. They point out what they like and what they don’t like. They ask questions and make suggestions, all helpful to their architect.

VR in architecture enables clients and architects to understand each other and have a continuous conversation. Hyper-realistic VR presents the technical architectural drawings in a clearer, client-friendly version. Able to step into the design, the clients get a sense of the space and engage in a conversation with their architects. 

It is important for architects to put themselves in their clients’ shoes. Not everyone can read architectural drawings. When architects offer VR, they make the design process easier and more enjoyable for the client.

Avoid (costly) misunderstandings

It is important for the client to be heard and understood.

With powerful VR in the architect’s arsenal, they are able to make immediate and accurate changes to the design. When clients see the changes made based on their comments, the project becomes more tangible to them. It makes the design process active. It makes the architect look more attentive and committed to achieving the client’s vision.

With VIZ360, architects can demonstrate a client-focused approach by showing real-time changes in the VR project suggested by the client. Contact us to know more about this feature.

Make smarter and faster decisions

Revisions take time.  Without VR, it is more difficult for the client to understand the design and give insightful feedback to it. Plus, the constant back and forth between the designer and client is costly and time-consuming.

It is more convenient with VR. The process is more streamlined and there are fewer meetings because the client already saw the space with their own eyes. There is no struggle to understand and interpret the designs. There is no gap between the designer and the client. The clients perceive what the designers conceive.

By showing the design to clients (rather than telling), architects prove that they have understood their clients’ vision. It makes the client confident about their designer’s skills. They trust the designer to help them make smarter design decisions.

It’s nice to be the architect who provides exceptional customer experiences. Clients become loyal to them — they seek their services in the future and tell their friends about them.


Be the designer who walks in their client’s shoes

A successful architectural practice encourages a symbiotic relationship between the client and the designer. By now, you know that implementing VR in architecture fosters a designer’s professional relationship with the client and vice versa. You know that VR helps the designer give all the information their client needs to understand the design. 

You should also know that using VR isn’t hard. It won’t push you out of your comfort zone. But, it will challenge you to be the best architect you can be. 

Use it to build a deeper connection with your clients, and set yourself from the other architectural practices. Use it to win bigger projects and design more unique projects in the future.


Here at VIZ360, we strive for excellence in performance and integrity when it comes to our product and customer service. Want to see our work? Check our digital portfolio. Contact us to find the right way to integrate VR into your business for maximum ROI.