Walmart, the second largest company by revenue in the world uses VR in sales and marketing. The retail giant also uses VR in training and enhancing the skills of their employees.
Following their example, businesses of all sizes are exploring the practical applications of VR in sales and marketing.
In this blog, we’ll discuss how your business can use VR technology to leverage your brand and how you can empower their sales and marketing team using it.
VR in Sales and Marketing
To understand how VR can INTENSIFY your marketing efforts and BOOST your sales, you should know how VR fosters your relationship with your client.
Not so long ago, businesses used tethered VR headsets which relied on computers and needed external sensors to track the user’s movement.
These headsets offer high-quality and amazing VR experiences, but the hardware limits businesses. Not everyone was willing to invest in expensive tethered VR headsets, a powerful computer, and all other accessories required.
Consumers experienced challenges in using VR before too. For one, the prices of headsets are steep. Second, the wires and external sensors limit the person’s movement. Third, users needed guidance from another person while using VR. Lastly, not everyone owns a VR-ready computer.
In short, VR was too complex and it wasn’t a practical investment for ordinary people.
If a business wants its clients to experience VR, they need to pack all their equipment and offer VR on-site.
It’s a great thing that VR evolved rapidly. Now, we have standalone VR headsets. These models are cheaper and won’t need a computer to run VR. Users don’t worry about wires or external sensors anymore.
VR is mobile and it is perfect for businesses and consumers.
About 80% of our architecture and design firm clients conduct meetings at their client’s office. Good thing, VIZ360’s 3D 360 VR is mobile.
Today’s advanced VR hardware made the technology the best tool to foster the relationship of businesses with their clients. You can also use it to enhance the work of your sales and marketing teams.
Tool for two departments
The sales and marketing department are departments with different but related goals. In the ideal world, the sales and marketing teams must work together to achieve the companies goal. VR is a tool that can bridge these two departments.
1. Captivate your audience
People find the idea of being transported to another environment fascinating. Good thing we already have high-quality VR hardware and software to make this happen. Today, VR is the tool that attracts clients and turns prospects into sales.
Marketing campaigns that use VR attract new leads when done right.
One thing you can do is embed your VR on your landing page.
If you have a physical stall or you’re in an event, you can set up an on-site VR.
VR grabs people’s attention — it’s a beautiful, interactive, and memorable presentation that sets your business apart.
Presenting your product in an immersive way is better than telling them about it. It allows them to see the product in a whole new context. As a result, you earn a person’s trust.
Establishing trust is the first step of lead generation. The more prospects the marketing feeds to the sales team, the better for the business.
The sales team can use VR to engage the prospects throughout the sales VR. VR makes the client feel closer to the product without it being physically there.
The beauty of virtual reality is ‘what you see is what you get’. It allows your client to understand what the product is.
With the latest in VR hardware and high-end content, you bring the experience to your clients with ease.
2. Interactivity is GOOD for the business
Interactivity is one of the best features of virtual reality. It engages the viewer and allows them to interact with the product in VR.
Ordinary presentations get boring after a few minutes. There is a danger of losing the client’s interest.
What the sales team can do is to hand a VR headset to your client a VR headset and let them immerse them in the VR environment. Allow them to interact with the presentation so they experience the product for themselves.
Research suggests that interaction makes the marketing strategy and sales process more informative and memorable. This makes VR an effective tool for the two departments.
3. Work better and smarter
Despite wearing individual head-mounted displays, VR is not an isolating experience.
When VR is accessible online, the marketing team can promote it and spread it online like wildfire. Web-based VR can accommodate hundreds, thousands, and millions of people all over the world, all at the same time.
The more people engaged in VR, the more prospects it converts, and the higher the sales.
Empower your marketing and sales team with VR
VR is a tool that promotes a perfect understanding and is able to take your sales and marketing teams to the next level. It’s time to welcome the new way of acquiring customers and retaining relationships.