Researchers at the University of Maryland found out that people remember information better when it’s presented to them using virtual reality (VR).
Their research entitled, “Virtual Memory Palaces: Immersion Aids Recall” is an in-depth analysis on whether people learn better through virtual, immersive environments versus 2D images on a desktop computer, phone, or tablet.
Results of their respondents’ examinations show an 8.8% improvement on their memory when exposed to VR materials.
People learn and recall information better in an immersive virtual environment because they feel like they’re a part of it. Their body’s position and movement affects what they see. It’s a one-of-a-kind experience.
“Humans have always used visual-based methods to help them remember information, whether it’s cave drawings, clay tablets, printed text and images, or video. We wanted to see if virtual reality might be the next logical step in this progression,” says Eric Krokos, the lead author of the paper.
The findings of their research can boost the use of VR in various industries, as well as in marketing.
VR Marketing. What’s in it for me?
If people remember immersive experiences better, then it’s a sure-fire effective marketing tool. By now, you’ve probably heard and seen businesses using virtual reality in their marketing efforts. And, you’re here because you’re thinking of doing the same thing.
For starters, VR marketing offers benefits which are hard to refuse, such as:
1. New, unique, and immersive experiences for your audience.
Most people find VR exciting. In VR marketing, you place your audience in a digital environment, where they can explore a new world or dimension. When you give them this one-of-a-kind experience, you create a deeper connection between you two.
2. You avoid intrusive online advertisements.
Sometimes, Facebook and Youtube interrupt a regular video with advertisements. People don’t like it, which is why the use of ad blocker software increased since 2015. When you use VR content to market your business, you’ll be able to control what your audience sees and does. A custom website link and VR viewer will keep the ads from interfering with your content.
However, VR content can have product placements that are less intrusive from the audience’s perspective.
3. Major online platforms like Google and Facebook are on board the VR train.
Tech giants know that VR is the future, so they invest heavily in it. Soon, VR will be a part of our everyday lives. It is wise to embrace this technology while it’s early. It’s an opportunity to become the leading brand in your industry.
So, are you ready to jump on board the VR train? Do you know how you can utilise this technology?
Virtual reality in your marketing strategy
The first thing to do is to find out how VR can enhance your marketing strategy. Then, produce content that will make people put their headsets on.
Here are some ways to do it:
The tourism industry is one of the first to adopt the virtual technology. From advertising flight experiences, touring hotel rooms, to exploring attractions — 360-degree VR truly changed how businesses market themselves.
In real estate:
Today’s realtors use VR showrooms to sell properties to homebuyers. People can now explore residential and commercial spaces from the comfort of their own home. It helps them assess the property before deciding to view the physical structure, or before buying it during the pre-selling stage.
In architecture and interior design:
Gone are the days of showing the clients regular floor plans. Today’s architects and designers use VR apps that show their clients their finished work. These apps help the client understand the design better, and both parties can communicate the design changes properly.
Physical retail stores suffered when online shops emerged. VR-powered innovations (e.g. magic mirrors that allow you to try clothes) attract customers into stores. In addition, 360-degree photos and virtual tours double the people’s interests in local businesses and establishments. Having these marketing materials lead to more onsite visits, according to Google.
At the same time, VR platforms give online stores a more retail-like shopping experience. Interactive VR visuals eliminate the uncertainties of the buyer, leading to faster checkouts.
Retail brands, both physical and internet-only, can utilise VR technology to enhance their marketing strategy. It’s a win-win for both.
VIZ360 can provide powerful and photo-realistic VR content for these industries. You can check our previous projects or send us an inquiry using the form below. We’ll be glad to answer all your inquiries: