Most people today understand how online shopping works. You click, add to cart, and submit your order. It’s easy. But, this process will change soon. Following e-commerce giants, small to medium enterprises began integrating a VR shopping experience on their websites. VR revolutionizes how they operate, market themselves, and engage with customers.
A closer look at VR shopping a footwear
An ordinary online store for sneakers shows about 15 to 20 products per page. When you click an item, you’ll go to a landing page that features more 2D photos and information about the item.
This works, but today’s customers want to know more about a shoe before buying it. They don’t want to make a wrong purchase. They will grab every opportunity to experience the product too.
Virtual reality reinvented shoe retail’s “try before you buy” model. Using this technology, customers can interact with the footwear they plan to buy. They can view the item from every angle and direction. They can assess the shape, size, colour, texture, and other physical characteristics of the shoe.
VR tech compels the buyer to purchase the shoe.
A few footwear companies have already ventured on VR shopping. There’s Nike, TOMS, Merrel, and many more.
In Australia, the startup Shoes of Prey invested in this technology early. They integrated an interactive 3D online store on their website. This platform enables their customers to customize their shoe size and design before viewing it in 360 degrees.
To ensure the shoe fits, Shoes of Prey asks for the detailed measurements of your foot.
Their VR shopping experience seems alright for their customers. The ladies who ordered their stilettos and sandals from them wrote rave reviews about them online.
In an interview with TechRadar, Jodie Fox, co-founder of Shoes of Prey said that VR and 3D technology is the future of E-Commerce.
“I think we’re going to see 3D technology become more mainstream in the e-commerce industry for consumers, designers and manufacturers,” Fox said.
Benefits of Interactive 3D stores on websites
Having a 3D product catalogue doesn’t stop with embedding 3D viewers to replace the outdated 2D images of a product.
Truth is, having a realistic, 3D model of a product will help promote your brand. New technology acts like a magnet, helping you reach more potential buyers.
In addition, we at VIZ360 believe that people will be able to buy products using VR headsets in the future.
Imagine yourself wearing a VR headset and exploring items from an online store. You see the descriptions of the item you choose, with interactive annotations that show you the unique characteristics of the product. You can compare two or more models too. It’s like you’re picking a product off the shelf but in an interactive virtual world.
We don’t know when will this happen. But when the time comes, all brands are expected to have a 3D product inventory. And, businesses who adapt survive.
VR versus traditional media
Traditional media like print, television, and radio advertisements are still present today — and they’re not getting cheaper. Global brands spend so much time and huge chunks of their marketing budget to come up with materials for these mediums.
There are no doubts that this process results in great advertisements, but you should know about the more efficient marketing options for your business today.
For one, your brand can reach out to a VR marketing firm who can help them produce highly-photorealistic 3D models of your products. (See chair below.) You can export these models as still images or as an animation video.
View other VIZ360 projects here.
You can use these promotional materials to amp up your digital marketing efforts. Use it to make your landing pages interactive. Share it with your social media followers. And, use it to make your expo booths more attractive to people.
The best part? These materials are produced in a fraction of the time that you will spend filming your TV advertisement or a photo shoot.
We are not asking you to jump ship from traditional marketing to VR. Businesses can’t throw away a system that still works. We’re telling you how virtual reality and 3D technology is disrupting the media industry. And, we’re at a time when you can continue with your traditional advertising while riding a new marketing vehicle. Consider embracing this concept because it’s created to address the customer’s needs during the sales process in a way that traditional media can’t.
VIZ360 can help bring your interactive 3D store to life. Have questions for us? Use the form below.