In our previous blog, we mentioned that more than half of the property industry’s consumer market relies on 3D tours to learn about the home designs that builders offer. We believe that this number increases every day; therefore, builders must embrace this technology as soon as possible.
If you own a home building business and survived the economic crisis bought about the COVID-19 pandemic, you know by now how crucial it is to adapt to new technologies. Embracing visualisation technology, 3D tours, in particular, is a critical factor for your future success.
Here are the reasons why:
1. 3D tours save everybody’s time.
A lot of people are still hesitant to visit physical display homes with strangers. People are still cautious and continue to practice social distancing to avoid contracting the virus.
When a potential client calls your office and asks for details about your services, wouldn’t it be nice if you can redirect them to an online tour and showcase the design immediately instead of meeting each one of them?
With 3D tours, your customers can see the property using their computers and smartphones. Those who are genuinely interested will call and ask for more information. A process like this saves everybody’s time because (1) the client doesn’t need to go out, and (2) you will have more time to focus on customers who are ready to buy.
2. It cut costs.
Driving back and forth to meet potential clients and bring them to your showrooms is not only time-consuming. It is also costly. And, there’s no guarantee that everyone you take to the physical display home will make a purchase.
Virtual 3D tours help you screen all your prospects. It will help you identify the people who are ready to buy so you can focus on them more.
3. It generates more website traffic.
Cutting-edge 3D visualisation technology attracts more clients and drives traffic to your website. Research reveals that landing pages with 3D tours on it receive 40% more clicks compared to those using images only. In marketing, more clicks mean higher engagement, which translates into sales. Also, higher traffic pushes your website rankings up the search results.
4. It decreases your website’s bounce rate.
The term bounce rate refers to the per cent of your website visitors who leave your platform after seeing one page. Having a high bounce rate is not a sign of a good website. It won’t help you get on the first page of search results.
To lower bounce rates, it is highly recommended to post high-quality and engaging content. You can use virtual tours and keep visitors engaged.
Also, 3D tours often last a minute, and the user needs to click on a lot of things during the process. People tend to spend more time on your website. As a result, your bounce rates will drop.
Low bounce rates result in improved search engine rankings. And because you are on the first or second page of the search results, you boost your online exposure.
5. It gives you more attention on social media.
Marketing materials like 3D tours are eye-catching and a magnet of attention on social media. All you need to do is share your content to your followers and let the thing do its magic.
Also, social media platforms like Facebook are search engines. The more valuable and engaging content you produce, the more exposure you get.
6. You get more quality backlinks.
Every time a blog or a news article mentions you because they found your 3D tours amazing, your site receives a backlink. It increases traffic to your website and helps you establish online authority.
Getting quality backlinks is essential if you want to get on and stay on the first page of search results.
7. It makes your business stand out.
If you are on the first page of the search engine results, the more people will discover you and find your website.
Better, if 3D tours await them once they open the link to your site.
Virtual house tours add that wow factor to your brand and elevate the people’s perception towards your business. Being surprised with the way you present your products and services, they will trust you more than they believe your competitors.
8. You give your company convenient options.
Before you present physical display homes to your clients today, you need to do a lot of things. You need to disinfect every inch of the property, and you need to make sure that the house is in pristine condition.
But, when you offer virtual 3D tours to your clients, you don’t have to schedule a cleaning service every time your prospects call you.
With virtual tours, you can always show your designs in its very best condition and entice your prospects into purchasing the model.
9. You provide a realistic experience.
Virtual 3D tours are like permanent 24/7 open houses. It’s always accepting people and giving them a personal tour every time. High-quality imagery and non-lagging visuals make the experience more realistic. Those who take the 3D tour often imagine themselves owning that property. It creates a sense of ownership, which helps you close the deal.
You don’t need technical skills to get started
Here in VIZ360, we create virtual tours designed to help builders digitize and modernize the way they present products and services.
Our clients’ only job is to send photos, videos, and floor plans for the property. We will put everything together and design a stunning tour.
Once the job is done, we will upload the tour on your site and make sure that it delivers the best customer experience ever.
We hope this blog helped you understand why 3D tours are a fantastic way to reach more clients and take your home builder business to the next level.
Are you ready to create a stellar 3D virtual tour for your designs? Contact us today and get a free quote.