A lot of studies and articles published now explain how and why businesses need a virtual tour. Usually, it all about the typical service businesses, the hospitality industry, and the architecture and construction industry. However, VR does so much more. What’s not talked about is how and why corporate companies can use VR. So in this blog, we’ll tell you why huge companies with head offices and corporate business offices need virtual tours.
You don’t have to be the CEO, COO, a member of the boardroom, a branch manager, or a department head to read this. Every employee is a valuable asset in the company. Read this and you might ideas that you can pitch in on your next meeting.
Attention: Human Resources Department
The Human Resources (HR) department plays a very important role in the company. The people in here are in charge of recruitment and training. A virtual tour would be a handy tool for them. They can use it to advertise their work environment, which makes the job offer more interesting for applicants.
Many companies today make an effort to make their offices conducive for workers. The office is one of the reasons why a person wants to work in a company. If the HR department can present a virtual tour that highlights the fun parts of the office, a lot of applicants will dream of working there. They’ll express their interest in the job. At the end of the day, the HR received applications from people who are truly interested to be a part of the family.
Imagine this. An established company followed Google and Facebook’s footsteps and invested in a human-centred office design. Instead of taking regular photos of their creatively-design workplace, they produced virtual tours of it. They made sure that the virtual tours show the company’s culture.
A virtual tour like that will definitely attract candidates, especially Millennials (Gen Y) and Post-Millennials (Gen Z).
Attracting the new generation of workers
Millennials represent about half of the world’s workforce. Post-millennials are just entering the labour force. These two generations are looking for agile workplaces.
If the HR department of a company can show that they have it, they will attract more workers who belong in this generation.
The use of VR technology attracts them too. The people your company wants to hire are living in a fast-paced world run by technology. If they see that the company uses modern technology they’re familiar with, they will see it as an innovative corporation.
Companies that conduct training sessions per person or in groups will find VR very useful.
HR can use VR to train employees in the systematic parts of their job.
With it, the HR personnel doesn’t need to conduct the training sessions themselves. VR programs will replace them. They have more energy and time to spend on other responsibilities.
On the other hand, employees get to do the training at their most convenient time. They can repeat the training if they want to or until they’ve learned most of the information they need on the job. VR teaches everyone the same thing. It is equal and consistent all the time.
In addition, VR can cut training costs. VR provides everything they need in the digital world. It is pre-programmed to address the employee’s needs. The HR department doesn’t need to worry about logistics every now and then. They don’t need to commission an expert to conduct training sessions again and again.
See? VR keeps your employees in tip top conditions and lightens the load of your employees. This is a win-win scenario.
Get on top of Google results
Companies advertise the location of their offices on their websites. To enhance this page, why not add virtual tours that show the premises of the office?
This boosts engagement and increases the amount of time they stay on your website. The longer they browse and click on your website, the lower your bounce rates become, which boosts your SEO and search engine rankings. And if your company appears on the first page of search results, the more organic traffic you receive.
Make your virtual tours pop!
There are lots of things that you can do to make your company’s virtual tours more exciting and more efficient. Get creative! Include your:
- Contact information
- Branded images and videos
- Fun facts about your company
- Background music
- Custom links
- Profiles of your teammates
And so much more! Virtual tours are 100% custom made for you. Your imagination is the limit.
Once done, you can embed your virtual tours on your website and social media pages.
Bring your brand to life
Presenting virtual tours is another way of telling people about your brand. It allows people to see what your office looks like, which leads to a deeper understanding of your brand and your company’s values.
Future applicants will appreciate this way of reaching out and connecting with them. You leave a mark in their minds and they desire to work with you in the end.
Technology runs this fast-paced world. Virtual reality changes things around us. It’s a visual tool that opened a more innovative way of doing things. It’s an investment that’s worth investing in. That’s why a company with head offices and corporate business offices need virtual tours.