How can 3D virtual technology help home buyers understand architecture?

Not too long ago, we explained why 3D virtual technology is an exceptional presentation tool. It helps builders present their display homes to their prospects online, in case they are unable to visit a physical display home. However, we think that it does so much more. From our many learnings and experiences with builders, we found out that 3D virtual technology also changes the way people understand design and architecture — and this is highly-beneficial to every builder who offers pre-designed and custom homes. 

The creation and working with builders

Here in VIZ360, we focus on two critical things. First, the conversion of 2D drawings and 3D files (either from Revit or Sketchup) into a hyper-realistic, immersive, virtual experience. We turn a builder’s every day and old marketing materials into more appealing, attractive visuals. 

To engage a home buyer, we add layers of interactive features. Our platform is known for its ability to give people the freedom to personalise the design, which makes the planning process shorter and more efficient.

The final product looks like this 360 video: 

If you are a builder, we both know that the creation of the 3D virtual environment is only the beginning. The magic happens once you present it to your clients. 

Here’s a screen capture of how one of should use 3D to present their design on site:

As you can see, we provide the presenter with a powerful desktop application, which enables him/her to customise the look according to the client’s taste, then render high-definition images of the final design. 

Your client experiences two things here. First is a virtual architectural visit, when they experience their project before construction. Then, it turns into a fully interactive architectural learning, when they get to mix and match various 3D images to update the design. The latter part gives your client a deeper understanding of their project and converts them into a buyer.

Virtual architectural visits

Homes are a huge investment, and it’s natural for home buyers to request more information about the designs you offer. 

Often, showing them photos of the facade and interiors is not enough. Architecture is very hard to translate into a photograph. Providing them with well-detailed floor plans doesn’t guarantee they understand the design too. It doesn’t give them a sense of space and some symbols might confuse them. 

The perfect solution? Provide a better service to your clients with 3D virtual architectural visits. Allow them to live and experience the structure before construction starts.

With VIZ360’s help:

  1. There is no need to travel to a physical display home because they can do the 3D virtual architectural visit via their smartphones, laptops, computers, and VR headsets.
  2. You may highlight the points of interest inside and outside the house. Zoom in to the important details for the client. Draw their attention to the design elements that they find confusing when they see the floor plan or drawings. 
  3. You may show the facade of the house on a street view, then present the interior rooms on an eye level. Having different viewpoints makes the virtual experience more realistic. 

Fully interactive architectural learning

As previously mentioned, architecture is more appreciated using a three dimensional medium. With 3D virtual technology, you and your clients can focus more on the little details of their project. 

Here in VIZ360, we produce interactive virtual environments. There are hotspots that help the viewer navigate through the space. There are options to change the design. 

To make the experience more realistic, we create every virtual tour on a 1:1 scale. It looks great when viewed using a flat screen device (smartphone, laptop, desktop computer), but it looks better when viewed using a VR headset. 

It is convenient too, since every single one of your prospects already owns a device needed to view the tours. 


It is highly-recommended to embrace 3D virtual technology when your marketing materials are outdated, and you want to leave a lasting impression in the minds of your clients. Make them understand the true value of their purchase. Involve them in the process of designing their homes. Who knows, this might turn out to be more insightful than visiting a physical display home.