As more people have access to virtual reality, more businesses in the travel and leisure sector use it to promote their products and services. Virtual Reality Marketing is a huge hit nowadays because it lets you reach and engage your target audience. So, if you’re targeting the group of people we described below, VR Marketing will definitely work for you.
For a travel and tour company’s VR Marketing to be successful, they need to know who uses virtual reality. That data will help them identify their target audience and create VR marketing materials for each one.
The thing is, VR is a technology that the Baby Boomers, Millennials, and the Founders (Post Millennials) embrace. VR skews more towards the younger generation, but that doesn’t mean the elderly shuns it. In fact, a 2015 survey revealed that people in their golden years also find VR enjoyable.
This is good news for travel businesses who are considering a VR campaign. They can target all ages. Today’s Gen X are retirees, Gen Y are workers, and Gen Z are students. All of them, at some point in a year, need a vacation.
How a travel and tour company utilise VR
VR is a versatile marketing tool. For instance, an immersive 360-degree video of the Uluru-Kata Tjuta National Park can invite people to visit Australia. The genius marketers in Destination British Columbia have done it before. They created a VR experience to promote Canada’s Great Bear Rainforest. The results? A 5% increase in visitors! Plus, over 65 million netizens saw how beautiful this rain forest is.
Why VR have that effect on people
VR Marketing is effective due to a number of reasons.
For one, the medium is immersive. People remember something better when they see it happening right before their eyes. Immersed in VR, the viewer feels like he/she is actually there, which makes it more memorable.
Second, powerful visuals and a strong message is a combination that packs a punch. In marketing and advertising, we need to put out materials that make an impact. VR experiences trigger people’s emotions — it can make people sad, happy, mad, hopeful, inspired … it can make people feel the right emotion that the campaign needs.
Lastly, VR experiences are unique. Not all brands today offer VR experiences so if your travel and tour company presents one, you will stand out from your competitors. You can publish it online and let people share it with their friends, or you can present it to people at conferences and trade shows.
A final word of advice
Virtual reality marketing has a place in the travel and tourism industry. People of all ages, especially early adopters of this technology use it and marketers should take advantage of that. In a few years, VR will be solid marketing material. Every business in this industry will use it. When that time comes, it’s hard to use it to set yourself apart from the competition.