As of 2018, virtual reality is already a worldwide billion dollar industry. It grows and gallops at a fast rate, valuing up to $160 billion in 2020. The industry grows this quick because it’s not limited to consumer applications. More and more industries experience VR disruption. And, most of them focus on transforming the behaviour of their consumers.
Here’s a list of those promising niches:
Car manufacturers use VR to design and sell their latest models. Their engineers use the technology to improve the car’s aesthetic and safety features. Car dealers immerse the clients in an interactive showroom where they can interact with and personalise their vehicles.
Online shopping is already convenient, but VR applications make the process better for the consumers. More and more retail businesses integrate a VR shopping experience on their websites. It revolutionizes customer engagement, marketing, and the entire business operation.
E-commerce giants develop mobile applications that allow customers to explore a product before buying it too. It reduces the customer’s doubts and uncertainties, resulting in faster checkouts.
Physical stores can make use of this technology as well. Amazon currently develops a mirror which allows a customer to try on virtual outfits. They also acquired Body Labs, an AI-software that create a 3D model of the body before you dress it with virtual outfits. Technologies like these in a clothing store gives customers a hassle-free way of fitting clothes.
Social Media Marketing
Businesses and organizations who want to attract attention on social media can use VR Videos to convey their message to their target audience. These marketing materials, according to research, promise to enable an intimate and direct interaction online.
Because of the lowered prices of commercial VR headsets, the education sector ventures on VR classrooms. Here, students get to experience a part of the teacher’s lesson in virtual reality. They can visit great world sites, witness historical events, do interactive science experiments, and more. Since the first-hand experience is a great teacher, VR classrooms can help students remember the lesson and information better. Also, going to school and learning new things is more exciting now that VR livens up the traditional classroom setup.
Health and Medicine
There are a lot of VR applications in the health and medical industry. First, med school use virtual models of human anatomy to teach their students about diseases, disabilities, and problems in the body. There are VR apps that train surgeons too.
Psychiatrists also use VR to make exposure therapy sessions more realistic, effective, accessible, and affordable for people who want to get past their phobias. These VR therapy sessions can help people suffering from anxiety and depression as well.
Above all, several medical research institutions use VR to expand medical frontiers. Their discoveries can lead to the cure for fatal diseases and breakthrough medical treatments.
Some pilot schools let their students experience a virtual flight simulation before they proceed on a real practical test. The VR simulation helps the student remember every step that he/she needs to do before flying a plane.
The same logic applies to employee training. Businesses can use VR simulations to train their employees on the complicated and risky part of their work. Learning the hard part digitally will help them master the job and keep them and other people safe. This can save the company time and money.
Law firms can use VR applications to recreate crime scenes, in pursuit of making a testimony clear for everyone inside the courtroom. This may lead to a better understanding of the crime and all the events that lead to it.
VR reality casinos are going mainstream. Developers of the VR in this industry are working to give players a real-life casino experience, wherever they are in the world. Players can enjoy any game and explore the casino. The graphics of these mobile gambling apps and online casinos are getting better and more sophisticated, which is why it attracts a lot of people.
VR already plays a role in a lot of industries. It won’t be long until it influences our day-to-day activities.
Also, VR headsets and accessories are getting more powerful and affordable. All roads lead to VR becoming mainstream.
If you own a business, this is the time to bring your A game and harness this technology.
Give your clients a transformative experience. Offer them a personal experience to engage them on a deeper emotional level. Push them towards stronger buying position. Virtual reality technology can help you achieve your business goals.
Interested? Contact us and let’s talk about the VIZ360 VR apps that suit you.