Many Fortune 500 companies have claimed that virtual reality is a valuable tool for their business. Most of them said that VR made their sales and marketing strategies more efficient. Because of that, many more companies became interested in embracing VR and using it as a business solution. One of the most promising is the furniture industry. They are excited in utilising VR in furniture design.
In this blog, let’s look into the commercial furniture businesses and how VR can help achieve their goals. We hope that this blog can help furniture designers and manufacturers become more familiar with VR technology, so they figure out how to harness it.
VR is a tool for storytellers
Every piece of furniture has a backstory.
To sell furniture, salespeople tell stories to engage their buyers in the sales process. It happens in the store, when the buyer and the salesperson interact face to face, as the buyer inspects at the item in person.
The process is different when the buyer purchases the item online. Sometimes, the process lacks storytelling. There are instances that the client can’t make a purchase because they can’t picture the product as a whole. Also, there is an inherent risk that the furniture might not par with their expectation and tastes.
That’s one of the many obstacles that furniture dealers face when selling online.
Good thing, VR benefits businesses that use storytelling. VR brings the product, design, and the concept to life. With VR, furniture dealers can provide enhanced online experiences to their buyers. When immersed in VR, their clients become more engaged in the sales process and are more likely to buy.
VR in furniture design and dealership
VR is important to designers who sell their work, as well as dealers because of the following reasons.
VR reduces translation errors
It’s disappointing for furniture dealers and sellers when their buyers aren’t sold on what they see.
But, when sellers and dealers use VR, they avoid instances like that because their clients can visualise the furniture.
VR allows the buyer to see the furniture exactly as it is and enables them to interact with it. With VR, the products are properly represented. Plus, the interaction minimises the miscommunication between the buyer and the seller.
VR showcases furniture pieces in a new way
With VR, the purchasing process becomes a more stimulating and memorable experience.
VR enables furniture dealers and sellers to showcase their products in a space that accommodates hundreds, thousands, or even millions of customers at the same time. Their prospects immerse themselves in VR and get an out-of-this-world experience.
The more people engaged in the business, the higher the sales.
Customers get to compare items better in virtual reality too. Able to see the products in a better light, they can weigh the remarkable features of each product before buying. They get to visualise how furniture pieces would look like in their space. They get to try before they buy.
VR presents an entire product range
With VR, furniture designers have a more exciting way to present their online portfolio. No more showing 2D photos and printing flyers for the customers. Their portfolio is online, interactive, available 24/7, and accessible via smartphone.
That’s better than having a physical showroom because, with VR, clients get to experience the products for themselves anytime and anywhere. It’s a portable portfolio, ready for all prospects and buyers.
Also, designers can present furniture in a variety of shades and colours instantly in VR. To do this in the real world, you need a huge demo space — and that requires a lot of space, effort, and money.
Furthermore, when the designers come up with a new product, they can use virtual reality to convince their clients to pre-order.
VR helps build a powerful connection with clients
VR is a powerful tool that appeals to the buyer’s senses. Immersed in VR, buyers get a sense of the furniture. They understand every feature and how they can benefit from it. They can visualise the pieces in their rooms. They can point out which items are perfect and which ones are too much or off-putting.
At the end of the day, VR helps people buy the best option for them.
VR in the commercial furniture business strengthens the connection of the buyer and the product. It’s a logical and emotional connection, which facilitates the buyer’s decision-making process.
VR speeds up the sales cycle
Now we know how powerful VR is as a marketing tool. It hits a lot of consumer’s pain points. It’s informative, engaging, and appealing — the characteristics that make it persuasive.
The regular sales process is long and strenuous. One mistake and furniture dealers lose a sale. With VR, furniture dealers get to answer their clients’ long list of questions, address their concerns, and allow clients to interact with the item they want to buy. VR is capable of speed up the sales cycle. As a result, products get sold quicker and sales increase.
Here at VIZ360, we help furniture sellers and dealers create virtual showrooms. VR showrooms allow them to present all their products and share information about each one within the VR presentation.
The goal is to provide an unforgettable overall experience that aims to address the clients questions and concerns that hold up the sales cycle.
Using virtual showrooms, commercial furniture businesses will become forward-thinking businesses in the eyes of their clients.