Why it’s high time to use 360 photography to attract real estate buyers

Featuring 360 photographs and interactive floor plans are already a standard on every real estate website. These visual aids allow real estate agents to engage their website visitors and give them an opportunity to explore multiple properties from the comfort of their homes. Let’s look into the benefits of using 360 photography for real estate businesses, and how you can adopt this technology as soon as possible.

1. Having 360 images and videos impress your prospects big time

Unique visual aids such as 360 photographs and videos are the next big hit in the digital marketing scene. Many marketers of real estate businesses expect these to replace ordinary photos and videos that most real estate agents use in their marketing plans. 

Take a look at this 360 photograph of a property for sale: 

Having 360 photographs like this on your site shows that you embrace cutting-edge technology to make your services more accessible for all your clients, which is great for your brand. 

2. It is interactive by design 

The interactive features of 360 photographs fascinate viewers and encourage them to explore the virtual environment more. Hotspots entice them to investigate what is in each room from the flooring, wall colour, interior design, and furniture arrangement. The more they click the hotspots, the more attention they give to your listing. The more invested they are, the more likely it is for them to proceed to the next step and make a purchase.

VIZ360 helps real estate agents create an interactive open house experience.  Check out this virtual walkthrough tour of a real estate listing in Vancouver, Canada in full screen.

3. It is a convenient, permanent open house

When you feature interactive 360 photographs on your website, you enable your viewers to explore the properties on their own time, at their own pace, and in the comfort of their home. It’s like hosting a 24/7 open house for thousands of people every month — and everyone is getting unique, personal experience.

Open houses are a huge part of any real estate agent’s business. If you digitise this part, you get more valuable leads from your website. You also help the seller reduce the number of times they need to prepare and vacate their homes to make way for buyers. It is a very convenient process for everyone.

4. It gives the viewer a sense of ownership

In addition to convenience, you also give your viewers a sense of ownership when you allow them to explore the space independently. Having the autonomy over the virtual tour, your prospective buyers develop a deeper sense of connection with the property. It helps them finalise their decision committed to reaching out to you with an inquiry.

5. It is extremely versatile

Virtual tours can feel like a time-consuming and expensive real estate marketing option, but you can incorporate them into a range of materials, including marketing emails and open-house notifications. It’s also worth remembering that virtual tours are not limited to strict realism. They also provide an innovative solution to agents representing properties that are not yet ready for move-in, including new and renovated buildings. A virtual tour allows you to show prospective buyers a finished, furnished interior – making it that much easier for them to picture themselves inside.

Virtual tours have been shown to attract more views and generate more leads than text and still images alone. Consider incorporating virtual tours into your digital marketing plan, so this innovative technology can give you a solid advantage in a competitive market.

6. It makes your real-estate business crisis-proof

Having interactive virtual tools help real estate businesses thrive during a crisis. 

For example, the COVID-19 pandemic scared a lot of people. Communities are on lockdown. Most real estate businesses are frozen. 

Worse? It will take a while before people get comfortable with the idea of organising open houses and inviting strangers in their homes again. 

With that in mind, it is high time to give your clients an online tour of the properties you sell to push them closer to a buying decision even without driving to the place. Transactions like this are convenient, and people will still expect this kind of convenience from you even after the crisis. 

Want to create a 3D virtual tour for your real estate business? Schedule a consultation with VIZ360 today.