Next year, about a third of global consumers will use virtual reality. So, include your VR Marketing plans in your list of priorities this year.
Experts forecast that by 2020, a third of global consumers will use virtual reality. In that case, today’s brands who are yet to launch their own VR Marketing campaign only have less than a year to plan it. Every day, the time left to create a unique, memorable, highly-engaging, and immersive marketing experience gets shorter. That puts a lot of businesses under pressure.
VR is the next big thing and marketers should have the fear of missing out (FOMO) when it comes to it. If you’re wondering why VR marketing is super important nowadays, refer to the six reasons we wrote below:
VR materials have a high sensory impact
Did you know that VR affects how your food tastes like? Yup! That’s how powerful VR is. It appeals to our sense of sight, hearing, taste… it even affects our balance, movement, and body awareness. Immersive in nature, it tricks the brain into thinking that your body is present in the computer environment.
This is the reason why VR advertisements and campaigns are memorable. We connect ourselves with it when we experience it. VR surpasses any other medium because it gives us a memorable experience.
Experience is better than storytelling
VR is a tool for experiential marketing, an advertising strategy which aims to engage the consumer with products or services. It allows consumers to experience what a brand does before they decide to buy.
This is a level higher than your regular marketing strategies that only aims to tell a story. In VR Marketing, brands put their customers in the centre. They are not passively consuming a message, they are participating in a brand experience.
VR materials ensure the viewer’s 100% attention to the brand
VR is immersive. When placed inside the computer environment, your customers are unable to see distractions. Your competitors are out of their sight. They are fully committed to you from the beginning until the end of your VR marketing material.
VR materials trigger emotions and change people’s minds
Immersive media is a powerful medium with a capacity to make people care and rethink their actions. There are social enterprise businesses that use VR to communicate their mission to their consumers. After experiencing what a brand does and how they help other people, people perceive the brand as good and worthy of their support.
VR transports people to different times and places
Marketers may transport their target audience completely to another time period, to another place, or to another dimension. The possibilities are endless!
For example, an overseas theme park offers a VR experience inside a local mall to give kids an idea of how awesome their rides are. The VR material didn’t just promote the place. It also made someone’s dreams come true as well.
VR is flexible
There are different kinds and formats of VR marketing materials. There is one that suits your objective, goal, budget, and timeline.
Here in VIZ360, we create 3D/VR and 360-degree content that’s immersive and interactive. Want to start your VR Marketing project? Send us a message.
VR is not a marketing gimmick. It’s a juggernaut!
The brands that have started VR a few months and years back are now reaping the benefits of their investment. They are successfully introducing themselves and their products/services to people. Above all, they are realizing how powerful this medium gets every year.
From this year onwards, they are expecting a surge of VR users thanks to the release of powerful and affordable standalone headsets. We are sprinting towards a billion VR users worldwide. More brands and their marketers are preparing for this and they’re creating VR marketing materials to address the need to reach this emerging market.
The challenge is creating high-quality and effective VR marketing materials. Nobody just decides to create a VR commercial and hope it works.
First, brands must have a message. Next, they must find the right people to help them plan and visualise their vision. They must work together until the marketing campaign is ready to roll. Then, let VR do its magic.